We've been helping the PMI to transform the way they engage their younger readership. We'd like to share with you our methodology and show you how you to engage with today's pensions savers.
Pensions has a longstanding affection for letters, information packs, diluting jargon and perfecting benefit statements. During this time engagement habits have been changing and a new audience has entered the arena – a generation that is completely transforming the way marketers build their strategies.
So, if major brands are finding it a challenge to promote their appealing products to today's audience, then what chance does pensions have of getting a moment's attention for an intangible and slow burning savings scheme?
The answer is in what we know about the audience, and less of what we know about pensions. By prioritising the audience's consumption behaviours we can begin to understand what content is needed, when, and where. The days of beckoning members to step into the old world of pensions have gone; it's time to join members in their world.
We’ve developed a methodology that centres on digital content becoming the heartbeat of all engagement. Through a series of strategies our team will give you the actionable advice as well as the confidence to fully embrace digital and show you how to:
> efficiently publish valuable content
> thrive in today’s interactive culture
> provide customised experiences
> perpetuate social engagement
> minimise unnecessary print
> deliver value to the business
> create a digital ecosystem
> cascade content and ebb away at members’ understanding
> build patterns of communication
> use career progress as an engagement mechanism
> create in-house digital marketing skills
> become a scheme that's spearheading evolution
We bring rhythm to the way pensions brands engage today's generation. This is achieved through inventive content that cuts through the fuss and pops up where people will see it.
Our team of creative communicators are the same ages, have the same life experiences and forboding retirement prospects as those we aim to communicate to. We are exactly the sort of people who you need to help solve the pensions engagement gap.
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“It is absolutely amazing! You and your team are the best I mean it.”
SENIOR MARKETING MANAGER
"Oh my goodness - these are amazing - Thank you SOOOOOOOOOO much I have never met or worked with such a brilliant, supportive, talented team as you at SJW. You actually brighten up and enhance my day. I LOVE working with you."
BUSINESS DEVELOPMENT DIRECTOR
We've chosen to keep the names of our clients confidential. References available upon request.